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Selco Builders Warehouse has found the perfect way to demonstrate that its services and materials prove a knockout success with tradespeople – by entering into a sponsorship agreement with boxing star Roman Fury.
The leading builders merchant has teamed up with a member of arguably the UK’s most famous sporting family.
Brother to world heavyweight champion Tyson Fury and fellow boxer and Love Island star Tommy Fury, Roman has currently got a perfect record of three victories from as many bouts.
The 27-year-old – who revealed members of the Fury family have previously used Selco during their days working in the trade – is due to have his next bout in Saudi Arabia in March as part of the undercard to the high-profile Anthony Joshua-Francis Ngannou encounter.
The partnership with Selco will see Fury carry the company’s yellow and blue logo on his shorts for fight nights, with the boxer making personal appearances on behalf of Selco.
Fury said: “To have the backing of a major national company such as Selco is a real honour. “I’m in the very early stages of my career so I’m grateful that a company with such nationwide exposure has placed its faith in me. “We know Selco really well. Tyson used to go into the Baguley branch regularly when he was doing some landscape gardening and I’ve worked in bricklaying in the past and used to shop in the Salford branch.
“Everyone knows Selco is where the trade go so I’m looking forward to meeting the customers and colleagues as the year goes on. “I’m hoping to do Selco proud every time I enter the ring, starting with next month, and hopefully it’s the start of a long partnership.”
Selco has 75 branches across the UK firmly focused on helping tradespeople complete their jobs as quickly and effectively as possible. Stuart Chamberlain, Selco’s regional trading director, said: “We are delighted to have become a small part of ‘Team Fury’. “Led by Tyson, the family has become a real success story for British sport and we are delighted to be supporting Roman as he launches his career. “He’s done everything asked of him in his three contests so far and he will get a huge amount of exposure and experience in his next outing in
Saudi Arabia which we are really excited about.”
As well as offering trade services, Selco also has a strong digital presence including Click & Deliver and Click & Collect services and a new app – as well as a ‘Dial & Deliver’ telephone service – to make life as convenient as possible for tradespeople.
For more information on Selco visit www.selcobw.com
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